Resources to help improve your brand identity and website

Products, recommended courses, recommended books and insights to improve your brand identity, your website and your creative entrepreneur business.

Recommended classes on Skillshare

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Recommended books for creative entrepreneurs

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This Is Marketing
by Seth Godin

The effective kind of marketing is about understanding our customers’ worldview and desires so we can connect with them. It’s focused on being missed when you’re gone, on bringing more that people expect to those who trust us. It seeks volunteers, not victims.

The Brand Flip
by Marty Neumeier

How to leap from a company-driven past to a consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

The Win Without Pitching Manifesto lays out 12 steps – in the form of proclamations – that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals.

The Business of Expertise
by David C. Baker

This passionate “expertise manifesto” is intended to elevate the impact of advisors who sell insight as entrepreneurs. Genuine expertise has become more valuable than ever – and in this smart and timely book, David talks frankly about how to leverage your own expertise into a sustainable business. This book is essential reading for entrepreneurs in any field.

This phenomenal book teaches the six ways to make people like you. The twelve ways to win people to your way of thinking. The nine ways to change people without arousing resentment. And much, much more! There is room at the top, when you know…How to Win Friends and Influence People.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.