What is positioning and why is it important for creative entrepreneurs?
Positioning is one of those things that sounds simple but isn’t. It’s not just about knowing who you’re trying to reach, but instead being able to communicate cle
What is a brand identity?
Brand identity is the visible elements of a brand, that together identify and distinguish the brand in the consumers’ mind. Examples of visible elements: – Logo –
What is a persona and why use persona?
A persona is a fictional character who is representing your ideal or typical client. What usually goes into a persona? Fictional name (to reference) Job title&nbs
What makes a good logo?
A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, and dentist logos don’t need to show teeth, furniture store logos don’t need to sh