Speedup got a new set of brand guidelines including logo, typography, color palette, tone of voice & marketing materials.
Defining the brand and making brand guidelines makes it easier to stay consistent and is used as an objective road-map.
We had an in-depth strategy session online using Google Meet. What emerged was a clear understanding of the vision of the company and brand personality.
“S” for Speedup and also tying in inspirations from a running track. In italic to make it more energetic.
A clean modern sans-serif font that compliments the logo mark and has the professional look.
A checkered Instagram feed mixing nature light photography with quotes, promos and other text-based content.